Built for teams who want answers, not guesses
Split Test Pro was founded in 2023 in Los Angeles, California with one goal: give every store — from indie shops to enterprise teams — the same experimentation toolkit used by the world's top ecommerce brands.
Our story
We started as a team of developers and digital marketers who kept running into the same problem: merchants knew they wanted to improve their stores but had no reliable way to test what actually worked. They were making expensive decisions — redesigning pages, rewriting copy, changing prices — based on gut feeling.
A/B testing tools existed, but they were either built for enterprise budgets, required developer setup, or were locked to a single platform. So we built Split Test Pro: easy enough to launch your first test in under ten minutes, rigorous enough to bet a quarter on.
Today, Split Test Pro runs on any website — Shopify stores, headless storefronts, custom builds, anything. Our Bayesian stats engine and AI tooling — anomaly detection, pre-launch QA, and results review — give smaller teams the operational sophistication that used to require a full data team. We ship new features weekly based on direct merchant feedback.
What we believe
Data over assumptions
Every decision your business makes should be backed by evidence, not instinct. Testing is the fastest path to the truth.
Accessible to everyone
You shouldn't need a data science team or a six-figure budget to run A/B tests. Good tooling should be simple and affordable.
Merchant success first
When your store grows, we grow. Our success is entirely tied to yours, and we take that seriously in every feature we ship.
Ready to start testing?
Join the teams making smarter decisions with Split Test Pro — on any website.