- Server-side testing and feature flags, included in every paid plan: create flags in Settings → Feature flags with on / off, percentage rollouts and a kill switch, and evaluate them from your backend with a server API key (Settings → API keys)
- Server-side experiments: choose Server-side under "Where does this test run?", set flag values per variant, and record exposures and conversions through the API — results use the same Bayesian engine as pixel tests
- Hybrid tests: window.SplitTestPro.getVisitorId() and getAssignments() let your server read the variant the pixel assigned
- @splittestpro/node, the Node SDK: cached evaluation, background delivery with retries, and a 30-second kill switch
What's new
Always shipping. Here's what's new.
New features, improvements, and fixes — shipped regularly. Come back any time to see what's changed since you last visited.
v1.7.0LatestOctober 2026 v1.6.0October 2026 - Splitty, the AI test builder: Create with AI opens Splitty on your own page — answer a few questions, pick a test idea, and it builds the variants, targeting and traffic split for you
- A new experiment wizard — General → Targeting → Variants — with live launch checks that list what a test still needs, Save Draft / Continue / Launch Test, Improve with AI on every step, and Results | Setup | Activity tabs on every test
- Scheduling: pick Schedule under "When should it run?" in the Variants step to set a launch time and an optional end time; a scheduled test shows the Scheduled status and offers Reschedule / Cancel schedule
- Audiences and URL rules: target All Visitors, New Visitors or Returning Visitors, add visitor-attribute rules, and match pages by Query parameter or Referrer with and/or joins
- Results rebuilt: Devices · Visitors · Exposure · Advanced · Dates filters, an Overlap view for tests that share visitors, an Activity tab with every change to the test, and Export CSV
- A light theme that follows your system preference
v1.5.0September 2026 - Test Plans (beta) — a testing program that manages itself and proves its wins: pick a goal and Split Test Pro maps your funnel, ranks test ideas by projected impact, and lays them out on a timeline — then keeps the plan updated as results come in. Included in Pro and Agency
- Global Goals: a north-star metric with baseline tracking, up to 3 guardrails a test can't win by hurting, and cumulative program-impact reporting
- Autopilot (opt-in): auto-stop, prebuild, auto-start, and auto-rollout — each unlocked by your workspace's track record, with caps, kill switches, and an action email for every move
- Winner rollout: serve a winning variant at 100% while you make it permanent in your theme — serving only, never measured, never billed
- Site-wide tracking (opt-in): sampled, path-only measurement of untested pages for program metrics without GA4 — never counts toward billable sessions
- GA4 read integration: daily sessions, conversions, and revenue power Global Goals on any platform (one-time reconnect adds the read scope)
v1.4.1August 2026 - New plans: Core ($79), Pro ($299) and Agency ($699) a month replace the earlier tiers for new sign-ups.
v1.4.0April 2026 - New session-based pricing tiers: Starter, Growth, Scale, and Enterprise
- Direct signup at app.splittestpro.com — no longer Shopify-only
- Marketing site refreshed to reflect the full multiplatform feature set
v1.3.0March 2026 - AI-powered anomaly detection: SRM, traffic drops, novelty effects, trend divergence
- AI pre-launch QA: hypothesis review, setup checks, and time-to-significance estimates
- AI results review with revenue-impact projections
- Variant screenshots: auto-captured renders of every variant before launch
- Universal script-tag install — Split Test Pro now runs on any website, not just Shopify
- Continuous metrics: revenue per session, AOV, and engagement-value modeling
v1.2.0January 2026 - JavaScript and redirect variants alongside CSS
- Multi-workspace support — manage multiple stores from one account
- Device-level targeting and segmentation in results
- Event activation: defer experiments until a click or custom event
- Custom traffic allocation per variant
v1.1.0October 2025 - Real-time results updates — no more page refreshes
- Improved URL targeting with pattern matching and fragment support
- Custom conversion goals beyond the built-in events
- Team workspaces and member invites
v1.0.0September 2023 - Initial launch on the Shopify App Store
- A/B testing with CSS variants
- Session and conversion tracking
- Bayesian results dashboard
