Installing on Shopify
Install Split Test Pro from the Shopify App Store, turn on the Experiment app embed, and track your store's purchase funnel with no code.
The Shopify install path is fully managed: install the app, approve permissions, and Shopify takes care of the rest. You don’t paste any script tags or edit theme files.
Step 1: Install From the App Store
Open the listing and click Add app
Go to the Split Test Pro listing in the Shopify App Store and click Add app. You can also reach it from splittestpro.com.
Approve the requested permissions
Shopify will list the permissions Split Test Pro needs — primarily access to your storefront (to inject variants) and order data (to track conversions). Review and click Install app.
Step 2: Verify the Two Extensions Are Active
When you install the app, Shopify automatically registers two pieces of infrastructure. Both should be active out of the box, but it’s worth confirming.
Confirm the Web Pixel is registered
Split Test Pro registers its Web Pixel for you when you install the app, and registers it again whenever a new version of the pixel ships — there’s nothing to add by hand. To see it, go to Settings → Customer events in the Shopify admin and look for the app’s pixel.
The Web Pixel is what tracks your funnel — product views, add-to-cart, checkout started, purchases — automatically and without you having to wire up any goals.
Confirm the Theme App Extension is enabled
Open Online Store → Themes → Customize on your published theme. In the left panel, click the App embeds icon (puzzle piece). Find the Experiment embed, listed under Split Test Pro, and make sure its toggle is on. Then save the theme.
The Experiment app embed is what applies your variant CSS or JS on the storefront. If it’s off on your published theme, your experiments won’t activate.
Step 3: Open the App and Get Oriented
Launch Split Test Pro from your Shopify admin
Find Split Test Pro in your Shopify admin under Apps. Click it to open the embedded dashboard. From now on, you can return here anytime — bookmark the URL if you’ll be checking results often.
What You Get for Free on Shopify
Because the Web Pixel sees your whole storefront and checkout, Shopify stores get more out of the box than HTML installs:
- Storefront and checkout events tracked automatically. For visitors in an activated experiment, the pixel forwards Shopify’s standard storefront and checkout events — from product views through checkout completion — plus Shopify’s advanced DOM events (clicks, scrolls and page changes). See Shopify Web Pixel for how it works and Shopify Funnel Tracking for the funnel steps it reports.
- Revenue per session and AOV as continuous metrics, not just conversion rate.
- Standard goals with no setup. Settings → Conversion goals lists the store’s built-in goals — from product views and add to cart through completed orders — ready to pick for any experiment.
- ShopifyQL panels on an experiment’s Results tab, with store analytics alongside your test results.
You can still define custom events for non-purchase goals (newsletter signups, video plays) if you need them — see Custom Events.
Privacy & Consent on Shopify
The Web Pixel respects your store’s Customer privacy settings automatically. If a customer hasn’t granted consent under your store’s regional privacy rules, the pixel won’t fire. There’s nothing for you to wire up — it’s handled at the platform level. See Privacy and Consent for more.
Troubleshooting
- Variants don’t show on the storefront. The Experiment app embed is off on your published theme — it may only be on for an unpublished copy. The Dashboard reads Theme not connected in this case; use Activate app on the banner to fix it.
- No conversions are being tracked. Check that the app’s pixel appears under Settings → Customer events. If it’s missing, open Split Test Pro from your Shopify admin — opening the app registers the pixel again. If it’s still missing, uninstall and reinstall the app.
- Worked yesterday, not today. Did you publish a new theme? App embeds reset on theme switches.
For more, see Troubleshooting.
Next Steps
Take the dashboard tour to learn the layout, then create Your First Experiment.
Once it’s installed, you can ask Sidekick about your experiments from the Shopify admin: Shopify Sidekick.